Global BEIO – IO Digital Platform
BEIO (Be an Expert in Immuno-Oncology) is a mobile application developed by Bristol-Myers Squibb (BMS) for Health Care Professionals (HCPs) (the “App”). The App intends to inform HCPs about news, events and scientific data related to Immuno-Oncology and BMS and its products, among other things.
Access to the App and its content is provided to HCPs only after the verification process is completed. This process includes the creation, by the user, of a BMS account with username (email) and password, to be used when logging-in to the App.
The user has the option to view either promotional or non-promotional content by switching from one to the other, from the “settings” section of the App.